Social media has a deep impact on our purchasing decisions. We are constantly connected to social media. Therefore, markets expert started using it to increase the purchase of their product. Social media is today’s realty. What we see, we desire. This is basic human psychology. Therefore marketers work to connect their products and target audience through social media.
Why is social media marketing important
Social media marketing helps your business connect with customers and audiences, keep them happy, and answer their questions. This not only conveys your message to the customers, but also helps in listening and understanding the customers and answering their questions in a timely manner.
Social media marketing platforms
Facebook – Facebook is the largest social media platform used worldwide. Facebook generates 2.9 users daily. Facebook is used by people of all age groups, so all types of products can be marketed.
Instagram – You can use Instagram to increase your brand awareness. The Reels feature of Instagram can help you a lot in this. Nowadays, companies are marketing their products with the help of influencers.
YouTube – YouTube is a video sharing platform. You can market your product/service by creating a channel on YouTube.
Twitter – Twitter is also a powerful social media platform. Twitter is known for instant fast updates. Social media marketing is done through this.
LinkedIn – LinkedIn is the world’s largest professional network, designed largely for the business community, its main function is to connect people who are looking for work opportunities and new professional or business opportunities. You can also run paid ads in this.
Pinterest – It is known as an image sharing social media platform. Through this you can share images, videos. It also gives the option of paid ads.
Benefits of social media marketing
- Increase brand awareness
- Generating leads
- Building relationships with your customers
- Learning from your competitors
- Low cost
- Better Customer Satisfaction
- Increase in traffic
Disadvantages of social media marketing
If a better social media marketing strategy is made, then the possibility of loss is very less. But still it is important to be aware of some disadvantages of social media marketing.
Slow return on investment – Social media marketing doesn’t make you go viral overnight. This is a slow process and requires patience.
Brand Value Risk – Angry customers can tarnish your brand image by posting negative comments and reviews on social media platforms.
Competing with competitors – Whenever you publish any content, keep in mind that it is not copied from anywhere. This may give competitors a chance to tarnish your brand image.
Skills
- Communication skills
- Creativity
- Writing ability
- Content curation
- Project management
- Eagerness to learn
- Marketing
- Flexibility
- Strategic understanding
- Relationship building
- Community management
- Analytical skills
- Content marketing